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VP of Creative Services | Austin, TX

In Progress | Concord Apartment Sales Collateral | Minimal Floor Plan Brochures

In Progress | Concord Apartment Sales Collateral | Minimal Floor Plan Brochures

Concord is Aspen Heights Partner’s first venture into multi-family living. As one of our first properties in Austin, we knew that the artistic quality of our collateral needed to mesh well with the quirkiness of our market. This particular brochure features a series of 5″ x 5″ squares that are color-coordinated to match with specific floor plans across all mediums. This consistency aids in the visual representation of the product.

Each square is unfolded to reveal all of the information necessary for that particular floor plan. The prospect knows that they are coming in for a specific model, and this packet allows them to walk away with the exact information they need to make their decision. On the inside of each floor plan piece, there is an interactive aspect that allows the prospect to actually select the add-on amenities and see how it influences their cost per month!

This is currently being updated for final production.

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